What is the male skincare trend in 2023?

Sanghvi explains: “Square jaws are highly sought after among men, as they impart a masculine charm. Beauty brands will begin to refrain from labeling their products as “for men only” and will instead begin to focus on all sectors of the beauty industry, making skincare more accessible to men.

As men (and women) become increasingly concerned about their health, they'll increasingly look for natural and organic skincare products.

Nowadays, social networks are an important factor contributing to the growing demand for men's skin care solutions, as they allow men to easily access education from privacy from their homes. Some factors in the men's cosmetics industry that are driving market growth include the growing demand for anti-aging products and skin care products formulated for men, the high demand for organic and natural skin care products, and the growing trends in male cosmetic surgery.

Let's face it, men need a solid skincare routine and have plenty of options to choose from, as brands and manufacturers are betting on this new and emerging market. The high demand for organic products will be one of the key attributes that will drive the growth of the global market for men's skin care products. The premiumization of products was identified in the report as the latest trend in the market for men's skin care products. According to a report published in Men's Health, the main areas of growth were bath products, deodorants, and hair and skin care products.