In Western culture, skincare and cosmetics are often marketed more to women than to men. Meanwhile, in many Asian countries, it's perfectly normal and quite common for both men and women to follow strict skincare regimens every day. Our brand, based in South Korea, is in one of the most influential markets when it comes to skin care. This may come as a surprise to many, but there are quite a few differences when it comes to men's and women's skin.
While there are some similarities in terms of the ingredients used, men can also incorporate a less strict routine into their daily lives. Contrary to popular belief, women's skin care products can be just as effective on men's skin. In fact, in many cases, they can be even more effective. This is because women's skin care products are often designed to be milder and more hydrating than men's.Gender-specific marketing has long been used to sell skin care products, with the assumption that men and women have different skin care needs.
However, the truth is that skincare products are formulated based on skin type and concerns, not gender. This means that men can use women's skin care products, as long as they are appropriate for their skin. Once upon a time, the idea of taking care of the skin was not familiar to men. This is mainly due to a lack of retail efforts on the part of advertisers and promoters, who tend to focus more on female audiences.
After all, compared to women, there's a cliché assumption that men need little or no care when it comes to their skin. The truth is that women's skin care products contain active ingredients that may also work for men. Speaking exclusively with WION, Dr. Harleen Chatrath, a dermatologist from Bombae (from Bombay Shaving Company), stated: “Men may have specific problems, as their skin is thicker and their sebaceous (oil-producing) glands and pores are larger than those of women, so they require specific skin care products. Products for men often have active ingredients such as menthol and peppermint to help cool and soothe the skin after shaving.
WION also spoke with Mamta Naik, associate vice president of product development at SUGAR Cosmetics, who revealed that the most important factor when choosing skincare products is to consider skin type, concerns and personal preferences, not gender. For example, both men and women have to worry about the loss of skin elasticity over time as they age. Ultimately, the most important factor in finding the right skincare products is paying attention to individual skin needs and preferences. While it's a key bodily function, this specific hormone actually stimulates increased sebum production in the skin.
Most of today's major cosmetic brands even have their own skincare line for men, usually in striking, gray, blue, and black containers of contrasting colors. Your skin type is still the best standard you can use as an indicator when looking for the products that best suit you. While there are countless male beauty experts on the Internet today, many men still see skincare as a symbol of femininity. While there may be distinctions in terms of fragrance or marketing, the reality is that the basic components of skincare tend to be the same for all genders.
In addition, some skin care products for women can be formulated with certain hormonal considerations in mind, but these differences are usually minimal and should not cause any major problems for men, Mamta Naik added. However, men have very different skin compared to women, so it's necessary for them to adapt their skincare routine to their unique concerns, Mamta Naik said.
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